{"id":2078,"date":"2020-12-07T15:14:00","date_gmt":"2020-12-07T18:14:00","guid":{"rendered":"https:\/\/ecotok.com\/en\/?p=2078"},"modified":"2022-03-06T23:22:33","modified_gmt":"2022-03-07T02:22:33","slug":"blog-a-lifelong-alliance","status":"publish","type":"post","link":"https:\/\/ecotok.com\/en\/blog-a-lifelong-alliance\/","title":{"rendered":"A Lifelong Alliance"},"content":{"rendered":"\n<p>The year 2019 was an important milestone for Ecotok and the Juru\u00e1 Institute, which joined forces for a common purpose: to preserve life. Since its creation, the Ecotok brand has aimed to go beyond an eco friendly product. The brand wanted to support something that would make a real difference in the world: preserving plant life, animal life and the life of human beings. In the&nbsp;<a href=\"https:\/\/ecotok.com\/en\/blog-coconut-shell-charcoal\/\" data-type=\"URL\" data-id=\"https:\/\/ecotok.com\/en\/blog-coconut-shell-charcoal\/\">previous edition<\/a>&nbsp;you have to know how Ecotok is produced.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center\"><span style=\"color: #008000;\"><strong>Ecotok and Instituto Juru\u00e1<br>are allied to preserve<br>life in the Amazon.<\/strong><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>What you did not know yet is that the Juru\u00e1 Institute has been recognized and awarded by <span style=\"color: #008000;\"> Rolex<\/span>&nbsp;for having recovered the world&#8217;s largest freshwater fish from extinction: the&nbsp;<span style=\"color: #008000;\">Arapaima<\/span>. With this, communities of men and women in the Amazon region of Juru\u00e1 have secured their income through controlled fishing of the Arapaima. In addition, for this reason they help to keep the largest forest in the world alive.<\/p>\n\n\n\n<p>So, where does Ecotok fit into this story? In practice, every time you buy an Ecotok box, part of the money goes to Instituto Juru\u00e1 to keep this powerful Project in action.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecotok.com\/en\/wp-content\/uploads\/2021\/07\/Mock-up_Ecotok_2019.png\" alt=\"Mock-up Ecotok charcoal\" class=\"wp-image-1606\" width=\"259\" height=\"250\" srcset=\"https:\/\/ecotok.com\/en\/wp-content\/uploads\/2021\/07\/Mock-up_Ecotok_2019.png 479w, https:\/\/ecotok.com\/en\/wp-content\/uploads\/2021\/07\/Mock-up_Ecotok_2019-300x291.png 300w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><figcaption>From product design to brand image, life comes first.<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><span style=\"color: #008000;\">\nECOTOK: THE CHARCOAL FOR LIFE<\/span><\/h2>\n\n\n\n<p>What is the first thing that comes to your mind when you think about BBQ? Certainly pleasant moments with friends, family and, of course, that unique smell of <span style=\"color: #008000;\">barbecue<\/span>. Those who love BBQ, be it meat, vegetables or even desserts and fruits, know well what these good reminds leave in their memory.<\/p>\n\n\n\n<p>When the brand was headlined &#8216;charcoal for life&#8217;, this is exactly what we are also talking about. After all, what matters are the good memories we keep of life, and what we can do to make it better for everyone, especially when it comes to the environment.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Lifelong Alliance.<br \/>\nEcotok and Instituto Juru\u00e1<br \/>\nare allied to preserve<br \/>\nlife in the Amazon.<\/p>\n","protected":false},"author":2,"featured_media":2298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,13,10,6,12],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-alliance","tag-arapaima","tag-charcoal","tag-ecotok","tag-jurua"],"_links":{"self":[{"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/posts\/2078"}],"collection":[{"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":14,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":2396,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/posts\/2078\/revisions\/2396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/media\/2298"}],"wp:attachment":[{"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecotok.com\/en\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}